Hello, thanks for stopping by. I’m Imran, a Digital Marketing Communications Leader with significant experience across all aspects of integrated marketing within the financial services and financial technology sectors.
My introduction to fintech began in 2006, where I was marketing financial trading technologies to financial clients. Since then, I have worked with various financial and fintech institutions developing marketing communications strategies to reach and grow both B2B and B2C audiences.
Areas of Expertise
Strategic Planning
Product Marketing
Campaign Management
Demand Generation
Digital
Social Media
Branding
Events
Experience
My experience has allowed me to work with a broad range of businesses from start-ups to well known institutions with a range of budgets covering the full marketing spectrum. Projects have been between three months to twenty seven.
Silo savings & investing
Nomo Fintech
Cleva Car
Osper
Bank Account Based Blockchain
Mastercard
HSBC
BNP Paribas
MubasherTrade
ADS Securities
NoorBank
E*TRADE Financial
Portfolio
My portfolio is a collection of work carried out during various long-term projects. Examples demonstrate my approach to integrated marketing communications to help businesses grow both in terms of brand awareness and client acquisition.
Mastercard.
Vocalink technologies power the UK’s real-time payments, settlements and direct debit systems, as well as the country's network of nearly 60,000 ATMs. We process over 90 percent of salaries, more than 70 percent of household bills and almost all state benefits
BNP Paribas Securities Services.
BNP Paribas Securities Services is a leading global provider of securities services and a wholly-owned subsidiary of the BNP Paribas Group. It provides integrated solutions for all participants in the investment cycle: sell-side, buy-side, and issuer.
MubasherTrade.
MubasherTrade is the Middle East Region’s leading brokerage services provider. Mubasher provides multi-market, multi-asset class trading via award winning technology platforms and customer service. Since its inception in 2006, Mubasher has always been on the forefront of trading technology innovation with many pioneering initiatives.
ADS Securities.
ADS Securities LLC, ADSS, is a private financial services and international brokerage firm headquartered in Abu Dhabi that offers online trading, investment, wealth management and asset management services for institutional, private and retail clients.
NoorBank.
Noor Bank is a full-service Shari’a-compliant bank, offering a range of products and services - in corporate and personal banking, wealth management, Takaful (Islamic insurance), treasury and trading. It has presence across the country, at multiple locations in Abu Dhabi, Dubai, Sharjah and Al Ain.